The management of the multi-language store in Magento is a responsible job. There are many areas to cover and a lot of things to take care of. The list can go on and on when you're aiming at the global market.
Yet, once you create the store views and translate the corresponding content, it's important to make users reach the right pages. That's when the Magento website switcher, or as it's also known a store switcher, comes into play.
But what are its benefits? When exactly do you need one and how to make it as efficient as possible? In this article, you'll find the answers to these and many more questions regarding the website switcher.
So, let's begin!
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Why Do You Need Magento 2 Website Switcher?
Magento 2 has a hierarchy of websites, stores, and store views. Thus, if you have a similar structure, your goal might be to make your products available for a bigger audience and sell globally. However, your customers should be able to access your store in the right language.
Magento 2 has a built-in solution — a manual store switcher. It helps shoppers to choose a corresponding store view and switch right to it. Having done that they have a chance to navigate your store in their local language. So, a website switcher is of crucial importance for any multi-language store.
Benefits of a Website Switcher in Magento
Now that you understand the role of the Magento website switcher in your store, what benefits exactly you're getting from using it? Let's find out!
Improved customer experience
One of the major advantages of using a website switcher is that you assist your customers greatly. They don't have to look for a specific version of your website in the language they know.
They can just choose the correct store view from the dropdown and explore your catalogue in their local language.
User-friendly content display
Since your customers can get to the pages in the language they know, it is more convenient for them to explore your content. Along with that, currency changes too.
So, you create a clear picture of the prices you offer and establish a better connection with your customers.
Broader content coverage
Having multiple stores and a tool to move between them broadens the scope of your products and services. Thus, you have a chance to bring your sales to the global level and increase your customer base.
You may be an expert in a certain area in your country, but why not hit a bigger goal?
Why Default Magento Switcher Isn't Enough?
Although the default Magento website switcher is quite useful, it is not always sufficient. One of its biggest drawbacks is that it's a manual website switcher.
When people visit your website, they might not understand the language in the first place. Thus, they cannot navigate the corresponding store properly. Finding the switcher turns into a challenge. Quite a discouraging one.
In this case, people are more likely to just leave your website without having a proper look at the products you sell. That won't do if your goal is to make the customer journey smooth. Therefore, you need to find an alternative.
Enable Automatic Website Switcher in Magento
The best way to improve the default Magento 2 website switcher is to automate it. Just imagine: customers visit your website and are automatically redirected to the store view in their language and currency.
No need to look for the switcher. They can just start exploring your catalogue. Wouldn't that be amazing?
This is exactly what you can achieve with the Magento 2 GeoIP Switcher.
This solution allows you to set the currency and language for specific countries, round off your catalog prices, and redirect customers to a corresponding store view, based on your settings automatically.
Alternatively, you can configure the confirmation popup. It will appear to let your customers choose if they want to be redirected.
The default website switcher is a must. However, improving its functionality is no less important for providing a high-quality customer experience.
With this solution, you have all the chances to improve customer satisfaction rates and make navigating your store more effective. To check how the automated store switching works, visit our live demo to give it a try.