Magento Management

While everyone so desperately tries to make their way up to the top of SERP and improve SEO they pay little or no attention to one of the main things page speed could be improved with - Image Optimization. In order to get more traffic, you need to take care of plenty of things including website performance influenced by images.

Many websites use outdated unoptimized images which definitely are not contributing to the website speed improvement since they take some time to load. It's been said that if the page takes longer than 3 seconds to load the majority of people are going to leave. In case you really want to attract more customers with the fast performing website you need to optimize your images.

We've prepared the top 3 tips for your Magento 2 Image Optimization.

Magento 2 CMS blocks are a great way to show different information to your customers. CMS blocks not only make your Magento 2 website more engaging but help you drive customers' attention to certain products, offers, or services. Static blocks are those pieces of content you can display practically on every page of your Magento 2 store.

You can show CMS block on category page to notify your customers about the top products, add a static block to the CMS page or even another CMS block to diversify their content. 

In case you don't want to spend too much time going through the CMS block configurations you can call the CMS block in PHTML file or using the layout XML file. However, in this article, you will learn about the most common way to display the CMS block on Magento 2 page which is adding it with the help of widget. So, once you create the CMS block you're good to go.

Displaying CMS blocks on Magento 2 category page allows you to inform your customers about some special offers and new category products. There are plenty of other reasons to add CMS block to the catalog category page in Magento 2. And many of you know them already. So, let's not stop here and start learning how to display CMS block on Magento 2 category page.

Take the following steps to add CMS block to Magento 2 category page:

1. Go to Catalog > Categories and choose the Category you want to display the CMS block on.

2. In the Content section Add the CMS block you want to add.

In case you've already created the Magento 2 CMS block, you might be interested where you can display it. Magento allows you to display the CMS block on the category page, call the CMS block using layout XML or in PHTML file. But, what we're going to show you in this article is how to display the CMS block on Magento 2 CMS page or CMS block with the help of WYSIWYG editor. You can use this guide for WYSIWYG on other admin pages as well.

For this tutorial, we've decided to include CMS block into CMS page as an example. So take the next steps or watch the video down below.

Follow these steps to display the CMS block in content using WYSIWYG editor:

1. Navigate to Content > Pages, choose the CMS page you want to display the CMS block on and in the Action section choose Edit.

2. Unfold the Content section and press the Widget button to insert the widget.

Creating CMS Blocks in Magento 2 opens a lot of opportunities for you. For example, CMS blocks allow you to share some information with your customers or just make your Magento 2 store pages more interesting and engaging. Magento enables you to create CMS blocks directly from the admin and show them on different pages of your Magento 2 store. 

Follow these steps to create new CMS block in Magento 2:

1. Go to Content > Elements > Blocks and press the Add New Block button.

There are different reasons you would want to remove the currency switcher dropdown from Magento 2 storefront.

For example, you may want to remove it because you use Magento 2 Automatic Currency Switcher and don't want to allow customers to manually change a currency.

In order to remove the currency switcher dropdown follow these steps:

1. Create a new file inside your storefront theme folder:

app/design/frontend/ThemeVendor/ThemeName/Magento_Theme/layout/default.xml

2. Add this code into it:

<?xml version="1.0"?>
<page

There are cases when you want to remove the language switcher dropdown from the storefront.

For example, you may want to remove it because you use Magento 2 Automatic Language Switcher and don't want to allow customers to manually change a store view.

It is an easy task to do. Please follow these simple steps:

1. Create a new file inside your storefront theme folder:

app/design/frontend/ThemeVendor/ThemeName/Magento_Theme/layout/default.xml

2. Add this code into it:

<?xml version="1.0"?>
<page xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"

In order to create a new category in Magento 2 follow the steps:

1. Navigate to Catalog > Categories.

Translating CMS blocks in Magento 2 you ensure your worldwide customers can get the right information presented in their language creating a great shopping experience for them.

In order to translate the CMS block in Magento 2 take the following steps:

1. Go to Content > Elements > Blocks choose the block you want to translate and press the Add New Block button since the translation of the block requires manual creation of a new one.

Translating Magento 2 email templates is an important step while setting up the multi-language store because they help you to not only establish a relationship with your worldwide customers, but improve your email marketing strategy.

In order to translate the email template in Magento 2, you have to create a new translated template on the basis of the existing Magento 2 email template.

So, follow these steps to translate the email template in Magento 2:

1. Navigate to Marketing > Communications > Emails Templates and press the Add New Template button.