While everyone so desperately tries to make their way up to the top of SERP and improve SEO they pay little or no attention to one of the main things page speed could be improved with - Image Optimization. In order to get more traffic, you need to take care of plenty of things including website performance influenced by images.
Many websites use outdated unoptimized images which are definitely not contributing to your website speed improvement since they take some time to load. It's been said that if the page takes longer than 3 seconds to load the majority of people are going to leave. In case you really want to attract more customers with the fast performing website you need to optimize your images.
We've prepared the top 3 tips for your Magento 2 Image Optimization.