Imagine that you need to display a sale offer, share news, or notify your customers about an upcoming event. What is the first option that pops up in your head? Perhaps, banners. These are some of the best solutions when you need to encourage customers to participate in your campaigns.
In Magento, you can add a banner to pretty much any page in your store: homepage, category, product, customer account, and CMS page. You can do this either via Magento insert image functionality or different Magento 2 Admin Extensions.
In this guide though, you'll learn how to manage banners in Magento without too much effort. And we're getting started!
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Add Banner in Magento via Blocks and Widgets
The most basic way to add banners in Magento is through the widgets.
1. Go to Content > Blocks and press the Add New Block button.
2. Enable the Block, specify its Title and Identifier, and select what Store Views to display it on.
3. Press the Image Insert tool in your editor, add the banner, and don't forget to Save the CMS block.
Since you've created your banner via the CMS block, now you need to display it via a widget. Thus, continue with the following steps:
4. Go to Content > Widgets and Add New Widget.
5. Cover all of the basic widget settings and, most importantly, the Layout Updates to define where your banner should be displayed.
6. In the Widgets Options section, select the corresponding banner (CMS block) and Save the widget.
Finally, you can check the newly added widget on the storefront pages (in our case, in the Tops category).
Add Banner to Magento CMS Page
The other way around is to add banners in Magento directly to the CMS page.
1. Go to Content > Pages and select the page you'd like to add your banner to.
2. Insert the banner via the Image Insert tool and Save the page.
As a result, you'll get your banner displayed on the CMS page without using widgets.
Add Banner in Magento Using CMS Display Rules
It may be quite overwhelming to add banners to every page separately and then disable them one by one when the sale is over.
And then you'll undoubtedly want to personalize your banners and target a specific audience. All of this is possible with the CMS Display Rules extension helps you to configure CMS block restrictions easily.
This solution allows to assign CMS blocks and pages for different customer groups, display them only on particular dates and under specific conditions.
Having all these possibilities in mind you can choose just the right option to apply in your store. No matter what way you go, adding banners in Magento will certainly be of great use if you want to drive customers attention.