Hi, Magefan customers. Welcome to the digest of September 2025 news and updates!
We hope you are ready for a portion of new improvements to our and . This month, we've released new features, fine-tuned the existing ones, and optimized our extensions and apps for better performance.
Let's cut to the chase and review September's updates!
Magento Extensions
Optimizations:
Optimized tracking of the events related to configurable products (GTM Extra).
Minor changes to comply with the Magento Coding Standard.
General:
Extended the list of conversion variables for the server-side tracking (GTM Extra).
Features:
Added a new option to choose the ChatGPT model for automatic translation (Extra).
Added the ability to translate customizable product options (Extra).
Improvements:
Improved compatibility with Magento Page Builder (HTML data type content) (Extra).
Introduced the ability to skip text wrapped in the `<!--notranslate-->` and `<!--/notranslate-->` tags from translation (Extra).
The Translation APIs Log is no longer used as a cache. Now, each translation makes a direct request to the translation processor (Google, DeepL, ChatGPT) (Extra).
We now use Google\Cloud\Translate\V2\TranslateClient instead of Google\Cloud\Core\ServiceBuilder since it is deprecated (Extra).
Now, when you press the "Auto Translate" button on the store view level, the corresponding entities are translated for this store view only (Extra).
When the "Schedule Translation" functionality is enabled, only changed fields and not the entire entity are re-translated (Extra).
Improved the "View Details" section in the Translation Schedule grid (Extra).
Added the caching mechanism per locale to avoid passing the same string if it has already been processed for the locale (Extra).
Fixes:
Resolved the caching issue related to the translation of multiple store views with identical locales (Extra)
Fixed the issue with non-Latin characters when translating URL keys (Plus & Extra).
Improvements:
Enhanced the product preview functionality.
Extended the list of Google attributes with the store code [store_code] and pickup SLA [pickup_SLA].
Minor code improvements.
Compatibilities:
Added compatibility with the extension by Magefan and the Magento 2 Base Price extension by Aromicon to use the extensions' data for the [unit_pricing_measure] and [unit_pricing_base_measure] attributes.
Improvements:
Minor changes to comply with the Magento Coding Standard.
Improved compatibility with the Breeze theme product gallery.
The extension now marks the files with .png, .jpg, etc. extensions that are actually WebP as already converted, instead of displaying the "Unsupported mime type: image/webp" error.
Features:
Added the "Rule Validation Scope" option. Now, you can choose what scope to validate the conditions by (Global, Default Store View(s) per Website, or Selected Store View(s) per Rule).
Compatibilities:
Breeze theme product gallery compatibility (selector: .main-image-wrapper).
Shopify Apps
Features:
Added a "Pending" status to the blog comments (Basic Plan).
Added a "Pending" status to the New Comment Status option (Basic Plan).
Added the admin email notifications about pending blog comments (Pro Plan).
General:
Improved pop-ups that appear when trying to log in to a legacy customer account, and Multipass is unavailable.
Events
We are thrilled to announce that M2E, our trusted partner, invites you to take part in a free webinar on integrating a Magento store with Shein.
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