Monthly Archives: 2025

Whether you're improving your Shopify SEO, planning your next marketing campaign or segmenting customers, you need data. Accurate data, which becomes harder to get with the modern website setups. 

The ad blockers and browser limitations often lead to missing conversions and other data in your GA4. This leaves you wondering whether you can still get accurate data reports in 2025.

You can. You just need to switch to server-side tracking. So today you'll learn how to set up server-side tracking in Shopify, using the .

1. Create GTM Server Container

Go to your GTM account and choose the Create Container option once you click on the three dots near your property.

Fill out the Container Name, select Server as a Target Platform, and hit Save.

You need to create a new project on the Google Cloud Platform to host your server container somewhere. Just choose the Automatically Provision tagging server option here (it's much simpler than creating a new project manually).

Then you need

When working with Magento, you've probably come across terms like Magento extensions, modules or plugins quite often. Each plays a unique role in your Mageno store performance, compatibility and scalability.

While they might seem interchangeable — they are not. And knowing the difference helps you make more strategic decisions about your store customisations. 

So, whether you're a store owner looking for a new feature or a developer working on some customisation, you're in the right place.

In this guide, you'll learn all about the differences between Magento extensions, modules and plugins. We'll explain what each one really means and how to use them to cover the specific needs of your business.

Magento Customisation Basics: What Are Extensions, Modules, and Plugins?

One thing that makes Magento stand out among other eCommerce platforms is its flexibility and the way it handles customisations. But before you start tweaking the code to add new features, you need to understand the building

The Magento admin panel is a backend system that helps store owners manage products, orders, customers and much more from one place. However, the default admin panel is not always enough to meet the unique needs of your business.

But there is a solution — a сustom Magento admin panel. You can add new functionality to your backend to make it simpler to use, thus improving the team's workflow.

In this guide, you'll explore how to set up the Magento admin according to your requirements. You'll find out how to make it more convenient to navigate and manage.

A bonus is one of our Magento Extensions that can make some of these processes faster and easier.

Why Customisation of Magento Admin Panel Matters?

The Magento admin panel is the engine that drives your online store. It's a place where your team spends most of their time managing products, configuring settings, processing orders and more.

Yet, a lot of store owners continue using the simple default panel. They simply don't realise that a

Whether your goal is to boost brand awareness, increase sales, improve online visibility, you need an effective Magento marketing strategy. While you can rely on various built-in marketing tools, these won't be enough in an expanding Magento landscape. 

That's why we've put together this ultimate guide to Magento marketing. To help you leverage limitless marketing opportunities of the platform and automate your efforts.

You'll find an overview of the best marketing strategies and practices that work and already drive sales for your competitors. Besides, you'll discover different Magento marketing tools to support your journey. 

Ready to start?

Understanding Magento Marketing Potential

Before we get to the marketing strategies for Magento, you need to answer a serious question. Are you using built-in Magento marketing tools already? Because there are a lot. And you might realise you didn't use even half of them.

Let's get into more details.

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