Getting your Facebook Ads to work is not a piece of the pie. Without accurate insights into customers' behavior, setting up effective Facebook campaigns is going to be challenging.
That is why you need Facebook Pixel - a small piece of code that can make a huge difference. You add Facebook pixel in Magento 2, allow it to track information about different events customers perform on your website and send it to Facebook Ads Manager.
The data this small piece of code tracks allows you to set up Facebook Ads that convert.
So how to install Facebook Pixel on the Magento 2 site?
This is exactly what you're going to learn about in this article. However, first, you need to install the FREE Magento 2 Facebook Pixel Extension which allows you to do this much easier.