Perhaps, you have heard of inbound marketing many times, or have been using it for a long time as an expert in this field. Still, we would like to tell you a few facts about this type of marketing to help you make your Magento 2 store skyrocket in the ecommerce market.
Want to build trustful relationships with your customers?
Here is when inbound marketing strategy comes into play. To convert your prospects into customers you need to offer them helpful information and focus on those things that add value and solve their problems.
So, keep in mind just a few steps and follow them carefully in your marketing strategy:
Attract > Engage > Delight
All these are the stages of inbound marketing strategy to make a successful customer journey. Let’s take a closer look at each of them.
First, to attract the right customers to your Magento 2 store you need to create relevant and valuable content. By improving well-thought content marketing you increase your SEO ranking which is another important component of successful inbound marketing.
Consider writing blog posts that are interesting for your target audience and solve their problems. Segment your target audience and deliver your content relevantly and regularly. Create specific content for each type of your audience. Pay attention to the channels where it will be delivered - your website blog or social media. Make your content management and publishing easy and fast using Magento Blog extension.
Attract more customers with powerful posts, manage publications, categories, comments, authors, tags directly from your Magento admin panel easily. Publish posts to social media within your Magento store just in a few clicks.
There is no need to integrate any separate software since Magento 2 Blog allows you to manage your store and blog from one place.
Social media plays an important role in delivering your content , communicating with customers and driving traffic to your Magento website. Create ads to increase your brand awareness across social media platforms.
For instance, popular platforms, like Facebook or Instagram offer their users a business account which is very convenient when it comes to creating and managing ads.
SEO goes hand in hand with a good content strategy.
Don’t want to pay for ads?
Optimize your website by:
- improving your website speed
- publishing blog posts on a regular schedule
- using long-tail keywords (use MOZ or SEMRush services for an effective keyword search)
- adding meta-descriptions
- creating topic-clusters
- using alternate tags
Let’s dig a little deeper on the last point. In the world of internet globalization the need for multi-language websites grows. Having a multi-language store means you are culturally sensitive which shows you do care of your customers.
Therefore, it will expand website traffic with an international audience and boost your sale volumes .
So, what is the palace of alternate tags in all this?
You need to use alternate tags, so Google "knows" what store views to redirect your customers to. Alternate Hreflang tags extension for Magento 2 is a must-have tool to increase your SEO and improve user experience on your website.
Engage your customers by establishing good conversation with them via email marketing and online chats.
Email marketing is the most powerful way to communicate with your customers. This means the email marketing tool should be a really easy-to-manage and all-in-one solution. Use a CRM platform, e.g. Mautic or MailChimp, to build effective email marketing campaigns, send your newsletters, follow-ups or surveys etc.
When you have a Magento store it is important that all the processes on your website and the third-party extensions are synchronized. In this case Mautic Integration extension for Magento 2 is really handy.
It synchronizes contacts, subscribers, orders and review data between your Magento 2 store and Mautic marketing platform which significantly simplifies managing your email marketing.
Online chat is another important “ingredient” to build trustworthy customer relationships. For example, you may use the world-known ZenDesk chat system on your website. Magento 2 ZenDesk Chat allows you to integrate ZenDesk system into your Magento 2 easily and start improving relationships with your customers.
Delight your customers. Create smart content. This means you have to create something really valuable and memorable for your customers on your Magento 2 store.
Using Magento 2 CMS Display Rules Extension you can define customer groups, dates, days, time and conditions CMS blocks or pages will be displayed under.
Add CMS Blocks with video, images, texts or any other type of content. It will help you to engage your customers to read and share your content and get the right audience for your store.
To summarize we would like to say that these are some basic approaches to build your inbound marketing strategy. To achieve the goals, every business owner should define the ways that suit their business best.
We at Magefan recommend every Magento store owner to be a customer-centric, mix new marketing techniques and old rules, and never give up!