In this rapidly developing E-Commerce world, Magento 2 businesses try to outrun each other, spending hundreds and thousands of dollars on different extensions which are said to increase the conversion rate, improve Google positions etc.
They try to attract more customers in so many ways forgetting that the most powerful tool in this particular case is content. So when somebody asks what is the most effective way to attract customers the answer is BLOG without any hesitation.
What makes us think so? That is what Blog is all about:
- Blog attracts the target audience.
- Blog serves as a great way to establish a relationship with your customers.
- Blog helps you to gain authority and credibility.
- Blog generates more traffic to your website making it rank higher in Google.
Magento becoming one of the most popular E-Commerce platforms makes it hard to find a great extension amongst many modules appearing regularly. Magento 2 Blog Module by Magefan is the best Magento 2 Blog extension judging from the number of downloads which already reached 230 000 (Can you imagine that number?!) and the amount of satisfied customers over the world, the most popular of which are: SWAROVSKI, TOKMANNI, KOBELLI, ACER, NAVIONICS, JUST FOR MEN, ONEILLS and a lot of others.
Do you want to know what makes this extension stand out from the others and stay at the top of the most downloaded Magento 2 extensions?
Such questions as How to improve customer engagement? What is the reason my website’s bounce rates increase? Why poor customer engagement negatively influences my store? etc. are asked pretty often. The answer is really simple: Google. The algorithm it works by takes a lot of things into consideration to rank your website and decide which position to put it to. Customer engagement and time on the website are one of them.
Now you surely want to know how to deal with this? Magento 2 Blog extension allows you to configure internal links on your website in the form of Next&Previous posts as well as Related Posts and Products.
If there are some articles not as popular as others, add them as related posts and there definitely would be someone interested in the other things on topic. Provide your readers with as much relevant information as possible and once they are on your blog they will lose the flow of time and just move from one topic to another.
That’s how we find ourselves doing all the time.
The same works for the related products. Adding related products to your blog post increases the chances of them being sold. But you should be careful with this. The products necessarily have to be relevant. Relating unrelated products may cause your readers' thinking shift from “ Maybe I should also buy this since it is really important to have this thing” to “How is it even related?”
e.g. If you are a pet shop selling pets’ products and writing a blog where you cover all the specifics of dog care and nutrition it is a great idea to add some of the relevant products to be a significant contribution to your content.
Have you ever visited a websites' blogs looking for some information and just ended up scrolling through the endless post lists finding nothing of interest? If yes, what do you do after a few minutes not finding what you are seeking? You leave.
There is a common thing for some website’s blogs to be disorganized. It a huge drawback since it not only discourages customers from coming back but tells Google that the website is not helpful and gets it ended up at who-knows-what position. If you can relate keep reading.
Sidebar Widgets are the great navigation tool that help customers narrow down the search results and get to the thing they are looking for quicker. Magento 2 Blog Extension has all kinds of widgets: Search Form Widget, Categories Widget, Recent&Featured&Popular Post Widgets, Archive Widget, and Tag Cloud Widget.
So, why are they important?
Search Bar is one of the website’s navigation tools that help customers find post or any kind of information on the website using keywords phrases or the whole sentences.
Categories Tree allows you to group your blog posts by categories and help customers navigate through them quicker, reducing the number of blog posts not relevant to the topic they are looking for.
Recent Posts is a great way to notify your customers about the recently created blog posts since most of the internet searchers are constantly looking for the most relevant and new information.
Featured&Popular Posts are the most viewed posts. It is a must-have widget on your blog since people tend to look up something other people like considering it to be the evidence of the blog's popularity.
Archive helps your customers to quickly overview the whole bunch of posts published since the beginning of your blog as well as allows them to follow your progress and blog post number growing.
Tag Cloud is interesting and useful in case someone wants to look something up with a particular word, he can use a tags cloud to quickly go to the blog posts marked by the corresponding tag.
What is best about it?
In the Magento 2 Blog module, there is an option to make the tag cloud animated, which is also a nice alternative.
Do you already have a successful store and manage a blog that constantly gets traffic to your website? Congratulations then! But if I tell you that you can outreach that position and get more traffic and correspondingly more customers? Here’s the deal: Magento 2 Blog has multi-store and multi-language feature which allows you to do this.
Being the one at the top of the local market is great achievement judging from the amount of local businesses. But why don’t try yourself on the global scope?
Have you ever asked yourself if the products and services you provide could have reached and be helpful to other customers? We are more than sure that the majority of the local business owners have considered moving their stores to the next level a lot of times but always found a reason why not.
Magento 2 Blog supporting multiple store allows you to create a stunning customer experience around the world. Multi-language feature allows you to manage a blog in different languages reaching out to thousands of foreign customers.
A multi-language store is not an easy task to complete, but as you start making your first steps you learn that managing multiple-stores is not as hard as it sounds.
Are you still going to wait? What if you have something customers from other countries are striving to find?
Google constantly develops creating a new script in order to generate only the qualitative content for its users. Besides, there is a considerably big amount of new pages and websites being created every day. Due to that, it is hard to rank high unless your content is genuinely useful.
Somebody would say there is no chance to get anywhere near the top if you do not use any SEO tools. I would totally agree to this if I were you.
Surely SEO tools help you to analyze your website, provide analytics and insights, gather the information about your competitors etc. The range of features SEO tools are equipped with these days is really impressive. However, what does all that information gives you? It gives you the data you need to analyze, process and use in creating the content.
Magento 2 Blog Extension uses best SEO practices in order to help you move up the Google ranking ladder.
Blog XML Sitemap or a Road to your Website. Google crawlers constantly surf through the net to find the most important and relevant pages in order to rank them higher. Every website should have them if they want to highlight some pages of great importance.
Meta Information or a Summary of the Basic Information. Metadata is the generalized information which contains the description of the page, its title, and correspondingly the keywords.
Why is this necessary?
Magento 2 Blog extension allows you to set the URL-key, Meta Title, Meta Description and Meta Keywords for different pages on your Magento 2 Blog so that google can analyze it grant it a corresponding position.
Open Graph Metadata or Social Graph Integrator. Another kind of information summary used for social sharing which is not as important as the metadata. Setting OG tags with the Magento 2 blog you are able to drive more traffic to your blog. OG Title, Description and Image should be catchy to get attention, be clicked and drive customers to your blog.
Robots Meta Tags or Simply Meta Tags. Meta Tags is the SEO practice that serves as the means of communication between the website and web crawlers. Setting these tags you are able to control which pages are being explored and indexed by web crawlers.
Advanced Permalinks. Magento 2 originally has the default permalink functionality which limits you to the allowed variations of permalinks. With Magento 2 Blog extension you can create the SEO-friendly URLs for every blog post yourself since it is very flexible and customizable.
Social media have become an essential part of everybody’s life. Did you know that and average time spent on social media is 142 minutes a day? A striking number isn’t it? Therefore most of the information is gotten from social networks. Think for a second on how to use it for the benefit of your business. Got it?
That is the trick, social media just has to be a part of your store promotion campaigns since it has been proved that the considerable about of traffic comes from social media. So, what platform is the most productive in traffic generating?
Above all other minor social media, you should consider Facebook. In Magento 2 Blog module there is an option that allows you to automatically publish your blog posts on Facebook Page.
Just imagine every time you publish a blog post it appears on Facebook providing you with a constant flow of customers, increasing the conversion rates and your Google ranking position.
Have you already noticed how many things Google ranking position depend on?
Can you tell what is one of the things blog is used for that is mentioned at the beginning of the article? To built trust and authority, to establish a relationship and whatever you call it. Users coming back to your blog or even subscribing hugely depend on that relationship.
Besides, once you spend a considerable amount of time writing the blog post to provide your readers with valuable and unique content you would definitely like it to be appreciated.
So how to establish a relationship with your readers that will convert them to customers?
The answer is simple - comments. Magento 2 blog allows you to configure 3 kinds of comments: Magefan, Facebook and Disqus each of which with different and similar features. Sometimes there are comment spammers and even more that heated discussions. If you feel like you don’t want any kind of these things to have a place in your blog you can limit the number of blog posts’ comments or disable replies.
So now you see that managing a blog is very important since it influences a lot of spheres. We really believe that with the Magento 2 Blog extension by Magefan you could have created a stunning customer generating tool. These are just a small part of the features that was described. Check out the full list and choose which Blog Edition applies you more.