Monthly Archives: May 2022

Hello Magento fans,

Using Git on your Magento installation is the best option for a number of reasons. It eliminates mistakes, makes deployment easier, reduces manual actions, and keeps track of all changes. Deploying with Git and our Magento 2 Zero Downtime Deployment extension has a double benefit for both developer and customer experiences. 

Well-structured blog homepage improves navigation and encourages customers to browse through your blog longer. You should display popular categories, list featured posts, and share upcoming events there while keeping it organized and appealing. 

Did you know that about 92% of consumers look for special offers before buying online? Discounts and coupons hold a special place in every eCommerce store's strategy. They help to increase conversion rates, drive customers' attention to certain products and boost revenue. However, none of this is achievable unless you know how to manage sales effectively. 

Sending emails in Magento 2 is a vital process that allows you to communicate with your customers. And that's not only the marketing emails we're talking about. Transactional emails like order confirmation, invoice, and shipment are equally important. Since Magento doesn't provide a viable solution you have to configure SMTP in Magento 2. 

You can install Magento 2 SMTP Extension by Magepal, using composer or archive installation methods.

Customers' checkout experience is influenced by plenty of things, among which payment options stand out the most. In fact, the variety or lack of payment methods influences customers' purchase decisions. To provide the utmost experience and cater to customers' needs you have to consider a reliable and safe Magento payment gateway for your store.

SEO plays a vital part in your marketing strategy since it significantly influences traffic and conversion rates. If it doesn't have a central role in your store it is a missed opportunity. So you should start looking for a way to improve that.

When it comes to pagination, canonical meta tags are the only search engine optimization feature to use. Well, at least that's what plenty of stores are used to. 

Website structure defines how fast customers will be able to navigate through your website pages. However, it goes down not only to the categorization or pagination. Magento 2 cross-linking matters too.

Did you know it takes about 2.6 seconds for customers to land their eye on the area of a website that influences the first impression? The homepage is one of the most important pages of your website that tells your visitors about your brand and the range of services you provide. A poorly designed and structured homepage leaves a bad impression and discourages people from browsing.

Hello Magento fans,

Imagine that you need to display a sale offer, share news, or notify your customers about an upcoming event. What is the first option that pops up in your head? Perhaps, banners. These are some of the best solutions when you need to encourage customers to participate in your campaigns. 

When you want to display related products in Magento, the first pages you think might be relevant to display them on are products and categories. However, CMS pages also have great potential in attracting customers to your products.