Monthly Archives: January 2022

  1. What is Lazy Loading in Magento 2?

    Did you know that around 47% of consumers expect a page to load in 2 seconds or less? Are you sure the Largest Contentful Paint (LCP) on your store meets that threshold?

    If not, you're probably looking for the best ways to speed up Magento to satisfy customers' needs.

    Magento 2 lazy load or lazy loading is the concept you're going to learn more about in this guide. in particular, you'll find out what is lazy loading, how it benefits your website, and how you can configure it.

    Are you ready to start?

    Read more »
  2. How to Fix Magento "Invalid Form Key. Please refresh the page" Error?

    Magento is a vast platform with a lot of features and code correspondingly. So, the same as in any other eCommerce platform you will encounter errors.

    Magento Invalid Form Key. Please refresh the page is one of the most common Magento errors you've probably come across. It can appear when you:

    • install Magento 2 extension
    • update Magento
    • create an account on localhost
    • create a configurable product with multiple child products
    • add a lot of related, cross-sale, and upsell products to any of the products
    • save an attribute with multiple options
    • assign a lot of related products and posts to a blog article

    Invalid Secret Key Please Refresh the Page

    Read more »
  3. How to Add Google Analytics in Magento 2?

    Making decisions based on suggestions is not the best way to do business, especially in eCommerce. Correspondingly, if you don't know what your customers like and pay attention to, your hands are tied. 

    Google Analytics is one of the most powerful website analytics tools that help you gather behavioral data about your store visitors and act upon it. 

    When you have information about the source people come from,  what products most of the traffic goes to and how much time users spend there, you can change your website for the better accordingly. 

    Besides, it is just a small part of the data Google Analytics provides you with, there is much more if you delve deep into the options.

    Read more »
  4. How to Add Google Tag Manager to Magento 2? [Simple Steps]

    Managing an eCommerce business is always about making decisions. Unfortunately, sometimes the outcome is not always as expected simply because the decisions are based on intuition. It's not how eCommerce works.

    To drive sales and provide a personalized customer experience every decision you make should be driven by data about pages a customer visits, the time they spend on each of them, and many other metrics.

    You don't expect you can collect that data without any help, do you?

    So, in this guide, we'll help you set up Google Tag Manager for better data tracking without any third-party integration.

    Read more »
  5. Best Magento Google Tag Manager Extensions

    Best Magento Google Tag Manager Extensions

    Being a great marketer and selling good products doesn't mean having it all. To continue to grow and drive sales you have to focus on providing a personalized experience.

    How can you do it?

    Easily: by getting valuable insights about customers behavior with the help of the website tracking tags — small snippets of code that could make a big difference. That's exactly when Google Tag Manager comes into play.

    It is a tag management system (TMS) that makes implementing and tracking tags easier and more convenient. You can make changes to the tags and adjust their functions from one interface without replacing the code.

    While it sounds really attractive, it doesn't provide as many insights as required for your Magento 2 store. You need more detailed analytics in eCommerce to make data-derived desicions.

    Read more »
  6. Set Up Magento Persistent Shopping Cart

    Cart abandonment is one of the eCommerce issues a lot of merchants struggle with. Same as in any other online store, people might leave their shopping carts for reasons you'd never guess.

    Still, it is something you have to deal with to improve sales and encourage people to finalize the order. Magento persistent shopping cart is one of the multiple ways you should explore to reduce cart abandonment in your store.

    In this guide, you'll learn what it is and how to configure it for your benefit.

    Read more »
  7. How to Configure Magento Shopping Cart?

    Magento shopping cart is an intermediary step your customer takes before moving to checkout. Correspondingly, it is often a step when customers exit a website, leaving you wondering — why?

    To avoid cart abandonment in Magento and boost customer shopping experience you have to take a closer look at the shopping cart options.

    So, we'll cover how to configure the cart redirect link, mini cart, cart thumbnails, and more so you can improve it for your customers.

    Read more »
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