Monthly Archives: May 2021
How much time do you usually wait for the website to load?
Attracting customers is not easy these days since eCommerce has become really competitive. To stand out your Magento 2 store really has to be unique and provide the best customer experience.
There are a lot of things that influence that experience, but website speed comes first.
Since website performance is hugely influenced by images, we’re going to lay some light upon the modern file format — WebP — used by a lot of big e-commerce websites e.g. amazon.com.
Never heard of it?
In this article you will learn what is the WebP format, why is it different from the PNG format and how can it influence your Magento 2 store.
Let’s dive into it.
What is WebP?
WebP format was introduced by Google in September 2010 as the next-gen file format that is smaller in size and faster to load than standard PNG and JPG. Now, it is the file format accepted and used by almost all browsers.
WebP provides file size 26% smaller than PNG and 25 - 34%
Website navigation is very important, to help customers navigate through your website easier and find products they are looking for faster.
One of the best forms of navigation is layered navigation on product categories and general catalog search in Magento 2. They both serve the same thing, but we want to draw your attention to the catalog search.
So, in this article you will learn how to optimize the search by adding Magento search terms, defining popular search terms, and setting search synonyms.