What is the one word that comes to your mind when you hear SEO? I am sure many of you associate SEO with traffic. But is it really all about that?
SEO is a strategy following which will get you a desired outcome and static flow of customers.
You provide excellent services and sell great products but still can’t figure out how to get your website rank higher? Let’s see how you can improve the situation. But before that, you need to know what you are dealing with.
What is SEO about?
Traffic Quality. The amount of people visiting your website may be huge. However, if they are not your target audience it can even negatively influence your ranking and increase bounce rates.
e.g. when you’re selling dog’s nutrition products and people who come to your website are looking for brand clothes this is not quality traffic.
Traffic Quantity. This is the amount of target people who come to your website through organic search.
So, you see that to be ranked higher in Google you have to increase the quality and the quantity of your website traffic.
Eager to know what to start with? Here are the 5 steps to follow in order to improve your Magento SEO.